What: Spokesperson Training – Climate special
Date: 30/31st January 2020
Who: Climate change campaigners and experts in the subject.
2020 is going to be a crucial year in the battle against climate breakdown, and NEON wants to support the movement in every way possible ahead of the UN climate talks in Glasgow.
That’s why we are running our first ever issue-specific spokesperson training, to bring together ten amazing people to get the skills needed to do great broadcast media ahead of the UN talks and then in the months and years afterwards. It’s not just a two day training – you will then be joining our Spokesperson Network and benefitting from workshops, bookings and ongoing support.
The climate change spokesperson training consists of:
- Two days of training where we will cover everything from messaging to interview preparation and non-verbal communication. Participants will practice a series of different interview formats in front of a camera with framing experts, producers and journalists.
- Monthly follow-on trainings which can range from interview practice at a BBC studio, to networking events with journalists and peer-review sessions.
- Following the training, spokespeople will then be promoted to media outlets by our communications team who offer expert advice to boost applicant profiles.
We’re looking for people who have something to say on climate change that the media is likely to pick up – we’ll work with you on the rest. It doesn’t matter if you’ve not done media before or not – this programme will provide the tailored coaching and bookings you need to get to the next level. This training is specifically for people who expect to be able to have the time and energy to talk to the media ahead of and during the UN Climate Talks.
We’ve especially like to hear from women, non-binary people, trans folks, people of colour, disabled people and anyone else from a community which is traditionally underrepresented in the media.
I’m worried I’m not qualified enough or that my subject area isn’t right?
Give Kevin a call on +44 (0)20 7749 1108. We’d love to chat about your situation – we’ve found that those most nervous of applying have been some of the best participants!
Does my subject area match your interest?
For this training we are only looking for people who are working on climate change or other related subjects. =
How much does it cost to take part?
We ask participants to pay a proportion of that cost depending on the ability of you and/or your organisation to pay. Full scholarships are also available for those who otherwise would not be able to attend. These fees contribute towards the costs of delivering 24/7 booking support for the year, regular follow up trainings and the initial high intensity two day intro session. They do not cover our full costs of providing the programme. Below are the suggested contributions, related to organisational income:
Grassroots/Unpaid Organiser: Free (scholarship place)
Small Org (annual budget circa £100k): £400
Medium Org (annual budget circa £500k): £900
Large Org (annual budget circa £2m+): £2000
I already do a lot of media work – should I do this?
Yes. Three reasons: 1) Even established performers will get a lot from the training process (as witnessed by the improvement of seasoned media performers after the training) 2) You’ll be booked through the service, boosting your profile 3) Most importantly the network will put you at the heart of a community helping to hone your messaging, breadth of issues and connections to others.
How will you book members of the network?
We keep our eyes on the news agenda, then like most large organisations we’ll offer up members of the network for comment (based on your availability). We will also be specifically working with broadcasters ahead of the COP to put forward people to talk about the talks and the surrounding social movements.
Can you support my travel and accommodation needs?
Let us know your requirements alongside the application form and we will do all that we can to help.