The New Economy Spokesperson Network is a programme run jointly by NEON and the New Economics Foundation to substantially boost the number of progressive, diverse voices in the mainstream media. It has been designed to overcome the lack of coverage of key issues in the media. It provides training, coaching and PR booking support for people working on a range of issues, from migration rights to climate change, inequality to public health. So far we’ve had over 900 high-profile media bookings, including Newsnight, LBC, Channel 4 News, BBC 5 Live, Today, Sky News and ITV News.
APPLICATIONS NOW CLOSED – Look out for our next training, in 2019!
The programme consists of:
- Two days of training where we will cover everything from messaging and storytelling to interview preparation and non-verbal communication. Participants will practice a series of different interview formats in front of a camera with framing experts, producers and journalists.
- Monthly follow-on trainings which can range from interview practice at a BBC studio, to networking events with journalists and peer-review sessions.
- Following training, members of the network will then be promoted to media outlets by our communications team who offer expert advice to boost applicant profiles.
Who is it for?
We’re looking for people who have something to say on an issue that the media is likely to pick up – we’ll work with you on the rest. It doesn’t matter if you’ve not done media before or not – this programme will provide the tailored coaching and bookings you need to get to the next level.
Booking our spokespeople
We offer a 24/7 booking line for journalists and can help place a wide range of spokespeople for your needs. Email email@example.com or call us on 07926 222 879.
How does it work?
The New Economy Spokesperson Network is a platform to train more media spokespeople to communicate their ideas effectively and work to actively get them into the media.
The network accepts applications twice a year. The next round of training will be limited to 10 people. The initial 2 day training course will include intensive media training from communications experts. Participants will also receive training from framing experts, producers and journalists.
Following training, members of the network will then be promoted to media outlets by our communications team who offer expert advice to boost applicant profiles.
Throughout the year members of the spokesperson network will be supported by follow-on monthly evening training sessions that will give trainees the chance to meet up, peer-review media appearances and receive support from media professionals.
The training, support and booking service we provide for members of our network costs us £3000 per person. We ask participants to pay a proportion of that cost depending on the ability of you and/or your organisation to pay. Full scholarships are also available for those who otherwise would not be able to take part.
Who should apply to be in the network?
We are looking for people:
- Who feel confident speaking about at least one topic in the areas of social, economic or political justice (e.g. migration, inequality, banking, health care, education) and who have a background the media would likely book (e.g. teacher, economist or activist with direct experience of the issue at hand).
- With plausible grounds to believe that they would be booked into the media (e.g. because of work opportunities or standpoint) and preferably with at least one experience of broadcast media.
- Participants must be available for the initial training course. A commitment to attend the monthly follow-on evening training sessions is also required.
- Participants must also be willing to accept media bookings wherever practicable (where appropriate, participants must attain authorisation from their employer).
- We especially want to recruit voices that are not heard enough in our media. Women, BAME candidates and members of other under-represented groups are particularly encouraged to apply.
- If you are concerned about the cost of the programme, there are a number of scholarships available.
I’m worried I’m not qualified enough or that my subject area isn’t right?
Give Kevin a call on +44 (0)20 7820 6343. We’d love to chat about your situation – we’ve found that those most nervous of applying have been some of the best participants!
Does my subject area match your interest?
We’re looking for people who can speak about social, economic or political justice (e.g. migration, inequality, banking, health care, education) and with direct experience of issues at hand i.e. teachers, nurses or experts on subjects i.e. economists, activists campaigning on issues etc. So, in other words: fairly broad areas. And if in doubt give us a ring.
How much does it cost to take part?
It costs us about £3000 to provide one place on the programme for a year. We ask participants to pay a proportion of that cost depending on the ability of you and/or your organisation to pay. Full scholarships are also available for those who otherwise would not be able to attend.
I already do a lot of media work – should I do this?
Yes. Three reasons: 1) Even established performers will get a lot from the training process (as witnessed by the improvement of seasoned media performers after the training) 2) You’ll be booked through the service, boosting your profile 3) Most importantly the network will put you at the heart of a community helping to hone your messaging, breadth of issues and connections to others.
How will you book members of the network?
We keep our eyes on the news agenda, then like most large organisations we’ll offer up members of the network for comment (based on your availability). We also book you based on upcoming events or opportunities that your work or activism offers.
Can you support my travel and accommodation needs?
Let us know your requirements alongside the application form and we will do all that we can to help.