We have a series of messaging guides available to help you communicate on a wide variety of issues - from the cost of living crisis to migration.
This guide was developed for the Ella Adoo-Kissi-Debrah Inquest, to support her family and campaigners making the case for air pollution as the cause of her death, in the media.
Developed from the Framing Climate Justice Project with PIRC and 360.org, this guide is for anyone trying to talk about climate justice.
A guide from Make My Money Matter & NEON to support people talking about the relationship between our finance system and fossil fuel expansion.
Developed by Possible and NEON, the aim of this guide is to help campaigners and communicators articulate a clear and compelling story about home heating, the problem with gas boilers and the benefits of heat pumps.
Developed with the Clean Cities Campaign, this guide supports people talking about ULEZ and air pollution as a public health issue.
This guide was for people across the progressive movement who were communicating about the Climate Talks in Glasgow in November 2021. The messages here are useful both for folks who see themselves as part of the climate movement and those who don’t.
This is a practical guide for how to talk about a fair tax system that sees those with the most pay more.
A guide about how to communicate about the rising cost of living.
A guide about how to communicate about the rising cost of energy bills.
Developed with Finance Innovation Lab, this guide supports people advocating for better financial protections.
This messaging guide helps people answer how we pay for the solutions and change we are advocating for.
Developed with Debt Justice, co-written with James Robertson, this guide supports people talking about debt and advocating for debt cancellation.
Developed by NEON and NEF, this guide draws on several phases of research conducted by KSBR, including focus groups. The KSBR research focused on ‘Red Wall Switchers’ to better understand their attitudes towards a Living Income.
A rapid response guide to support people commenting on plans to add VAT to private schools fees.
Developed with the Social Guarantee to support people advocating for better public services as essential to the economy.
Written with Unchecked, this guide is about how to advocate for regulations and protections on water, food and toys and much more.
A guide about how to communicate about benefits, welfare and the social security system.
This messaging guide supports the 2024 We Are the Economy coalition campaign, which aims to build a public narrative around public services being the essential foundation of a thriving economy.
A messaging guide on how to advocate for a wealth tax.
Developed with Positive Money, this aim of this guide is to support spokespeople communicating the need to prioritise our health and wellbeing instead of economic growth.
CLASS UK and ASO Communications in-depth research and message testing project on how to tackle divisive narratives and talk about progressive issues.
A handbook with messaging advice and principles to support advocates of progressive ideas to develop messages for for interviews, campaigns, and doorstep conversations.
A guide to repond to government proposed 'pay rises' to nurses.
A guide to make the case for free access to healthcare for all regardless of immigration status. It's draws on research conducted by Survation and Doctors of the World.
A guide about how to respond to the government publishing the NHS Whitepaper in 2021, pushing back on NHS privatisation.
A guide written to support spokespeople doing media around COVID-19 to bring the value of care and community solidarity to the fore of the conversation.
A one-page overview of the key recommendations from the Holding our Own messaging guide
Developed with Liberty as part of the Holding Our Own campaign to support people advocating for alternatives to policing.
A guide written to support campaigners and spokespeople responding to the government's Police, Crime and Sentencing Bill.
This is a guide with messaging tips to support spokespeople responding to news stories around demonstrations.
This is a guide with messaging tips to support spokespeople responding to news stories around strikes.
What do people think about public services?
What do people think about ULEZ and air pollution?
What do people think about policing and safety?
What do people think about financial regulation?
A guide to support spokespeople responding to news on channel crossings.
Developed with PIRC, this guide was written in response to the government's Sovereign Borders Bill and focuses on how it impacts LGBTQIA+ asylum seeking.
This guide was written in response to the government's plan to forcible send people who have crossed the channel to a detention centre in Rwanda.
A guide in response to this government's hostile immigration policies.
Written with Minnie Rahman, this guide is for spokespeople who talk about migration issues in the media.
A guide to support people talking about AI
A guide to support people speaking about the monarchy during the King's coronation.
A guide for housing campaigners advocating for a rent cap.
What do people think about monarchy?
A guide to support people speaking about the monarchy after the Queen's death.
A guide written to support campaigners and spokespeople responding to the government's Police, Crime and Sentencing Bill focusing on the breach of civil liberties, right to protest and the attack on communities with marginalised identities.
