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Spokesperson Training

Spokesperson Training

The Spokesperson Network trains and supports people to speak on television and radio

To meet the current media moment, this round of training will have a particular focus on equipping spokespeople to engage with hostile media. Right now, our opposition is saturating the public discourse with divisive policies that pit groups against one another. Too often progressives voices are missing from the conversation. Without effective spokespeople we are in danger of ceding ground on issues that are critical to progressive politics. So far we’ve had over 11000 high-profile media bookings, including Question Time, Newsnight, Good Morning Britain, LBC, Channel 4 News, BBC 5 Live, Today, Sky News and ITV News.
Deadline to apply: November 4, 2025

Key outcomes

We know this work isn’t easy. This training has been developed and honed to equip spokespeople with the messaging insights, interview skills and digital support to meet this moment.

As part of the training you will receive:

- Tips and tricks to quickly prepare for broadcast interviews
- A messaging framework that has been proven to push back against the divide and rule tactics of our opponents
- A digital follow up training to boost your profile online and make the most of broadcast interviews
- A supportive community and safety precaution conversation about how to navigate hostility online

Participants will have booking support for interviews following on from training, as part of our wider NEON network. When you join the Spokesperson Network you join the ranks of other progressive voices across a range of issues - not just your own. There are opportunities to socialise, share thoughts and learn from each other across the year.

Who is this training for?

We are looking for people who want to do media and see it as a critical tool to shift public opinion. People who want to hone their media skills so that they can confidently engage in the public debate. We’re looking for voices that can cut through the noise and shift the conversation. That includes voices that are working class, from communities of colour, or other voices that have been underrepresented in the media so far.

What does the programme involve?

The programme consists of three days training of training where we will cover everything from messaging and storytelling to interview preparation and non-verbal communication. Participants will practise a series of different interview formats in front of a camera with framing experts, producers and journalists.
Application process
We will shortlist applicants and conduct informal 15-minute Zoom interviews before selecting the final 10 participants. Applications can be made in multiple formats:
- Standard Google Form
- Audio or voice note
- Video in spoken English or BSL
- Word or PDF version of the standard application form

Any questions about the training or accessibility? Email aliya@neweconomyorganisers.org

Fees

Grassroots / Unpaid Organiser: Free (scholarship place)

Small Org (annual budget ~£100k): £400 + 20% VAT

Medium Org (annual budget ~£500k): £900 + 20% VAT

Large Org (annual budget ~£2m+): £2000 + 20% VAT

Running date
18th November - 20th November 2025
Any questions about the training or accessibility please email molly@neweconomyorganisers.org