The Training Programme

Our Comms Training Programme provides a set of trainings and workshops for spokespeople, media professionals and those wanting to boost their skills. Our training offer is constantly growing, but at the moment these are what we are offering:

• Broadcast media training (3hr, 4hr, full day and hostile broadcast interview) – apply here for your organisation. Fees are charged on a sliding scale of affordability with funds to cover those from grassroots groups.
  • This training offers a basic intro to messaging and thinking about audiences.
  • It teaches the 'back of the envelope' preparation technique for interviews (including steering interviews back to your key messages).
  • And offers at least one round of practice and feedback for each person using pre-prepared questions based on the articles submitted by the participants.
• Messaging training (4hr online)
  • This training covers the basics of what framing is, why it matters and how it impacts the messages you put out into the world; focusing on how to craft messages that appeal to the broadest section of the general public.
• Press officer training (3hr) – apply here as an individual or for your organisation. Fees are charged on a sliding scale of affordability with funds to cover those from grassroots groups.
  • This training offers a basic understanding of press work and news media.
  • It offers a chance for people to develop the skills they need to navigate the world of news, pitching, and quote writing.
  • And gives increased confidence in pitching press releases, diary notices, quotes, and opinion pieces.

Regular lunchtime workshops (find out about them by joining our forward planner or Progressive Communication Network.