Messaging Programme

Tips for talking about Routes to Settlement

This quick-fire guide has been developed for spokespeople talking about routes to settlement and migration in the media.

How to talk about Protest

This messaging guide has been developed for communicators and campaigners talking about protest.

Extreme weather events

This guide aims to support spokespeople whether they are ‘expert’ voices (i.e. climate scientists) or local voices on the ground to speak about extreme weather events globally

Wellbeing Economy

Developed with Positive Money, this aim of this guide is to support spokespeople communicating the need to prioritise our health and wellbeing instead of economic growth.

Wealth Tax

A messaging guide on how to advocate for a wealth tax.

We are the Economy

This messaging guide supports the 2024 We Are the Economy coalition campaign, which aims to build a public narrative around public services being the essential foundation of a thriving economy.

UN Climate Talks (COP26)

This guide was for people across the progressive movement who were communicating about the Climate Talks in Glasgow in November 2021. The messages here are useful both for folks who see themselves as part of the climate movement and those who don’t.

ULEZ and Air pollution

What do people think about ULEZ and air pollution?

ULEZ Expansion

Developed with the Clean Cities Campaign, this guide supports people talking about ULEZ and air pollution as a public health issue.

UK Asylum Accomodation

Written with Minnie Rahman, this guide is for spokespeople who talk about migration issues in the media.

The Police, Crime, Sentencing and Courts Bill

A guide written to support campaigners and spokespeople responding to the government's Police, Crime and Sentencing Bill focusing on the breach of civil liberties, right to protest and the attack on communities with marginalised identities.

The Police, Crime, Sentencing and Courts Bill

A guide written to support campaigners and spokespeople responding to the government's Police, Crime and Sentencing Bill.

The Future of the Monarchy

A guide to support people speaking about the monarchy after the Queen's death.

Talking Social Security

A guide about how to communicate about benefits, welfare and the social security system.

Regulations / Protections

Written with Unchecked, this guide is about how to advocate for regulations and protections on water, food and toys and much more.

Refugee Ban Bill

A guide in response to this government's hostile immigration policies.

Public Services

Developed with the Social Guarantee to support people advocating for better public services as essential to the economy.

Public Services

What do people think about public services?

Private School and VAT

A rapid response guide to support people commenting on plans to add VAT to private schools fees.

Policing and Safety

What do people think about policing and safety?

Offshore Detention

This guide was written in response to the government's plan to forcible send people who have crossed the channel to a detention centre in Rwanda.

Nurses Pay

A guide to repond to government proposed 'pay rises' to nurses.

NHS Whitepaper 2021

A guide about how to respond to the government publishing the NHS Whitepaper in 2021, pushing back on NHS privatisation.

NHS Charging

A guide to make the case for free access to healthcare for all regardless of immigration status. It's draws on research conducted by Survation and Doctors of the World.

Monarchy

What do people think about monarchy?

Living Income

Developed by NEON and NEF, this guide draws on several phases of research conducted by KSBR, including focus groups. The KSBR research focused on ‘Red Wall Switchers’ to better understand their attitudes towards a Living Income.

How to talk about strikes

This is a guide with messaging tips to support spokespeople responding to news stories around strikes.

How to talk about demonstrations

This is a guide with messaging tips to support spokespeople responding to news stories around demonstrations.

How to talk about Debt

Developed with Debt Justice, co-written with James Robertson, this guide supports people talking about debt and advocating for debt cancellation.

How are you going to pay for it?

This messaging guide helps people answer how we pay for the solutions and change we are advocating for.

Housing - Rent Cap

A guide for housing campaigners advocating for a rent cap.

Holding our Own: Top tips

A one-page overview of the key recommendations from the Holding our Own messaging guide

Holding Our Own: Non Policing Alternatives to Serious Youth Violence

Developed with Liberty as part of the Holding Our Own campaign to support people advocating for alternatives to policing.

Heat Decarbonisation

Developed by Possible and NEON, the aim of this guide is to help campaigners and communicators articulate a clear and compelling story about home heating, the problem with gas boilers and the benefits of heat pumps.

Fossil Fuel Finance

A guide from Make My Money Matter & NEON to support people talking about the relationship between our finance system and fossil fuel expansion.

Financial Reform

What do people think about financial regulation?

Finance Industry Reform

Developed with Finance Innovation Lab, this guide supports people advocating for better financial protections.

Fighting the Climate Roll-Back

Energy Bill Hike

A guide about how to communicate about the rising cost of energy bills.

Do we need a king?

A guide to support people speaking about the monarchy during the King's coronation.

Cost of Living

A guide about how to communicate about the rising cost of living.

Communicating Tax

This is a practical guide for how to talk about a fair tax system that sees those with the most pay more.

Communicating LGBTQI+ Asylum

Developed with PIRC, this guide was written in response to the government's Sovereign Borders Bill and focuses on how it impacts LGBTQIA+ asylum seeking.

Climate Justice

Developed from the Framing Climate Justice Project with PIRC and 360.org, this guide is for anyone trying to talk about climate justice.

Channel Crossing

A guide to support spokespeople responding to news on channel crossings.

COVID-19

A guide written to support spokespeople doing media around COVID-19 to bring the value of care and community solidarity to the fore of the conversation.

Artificial Intelligence

A guide to support people talking about AI

Air Pollution

This guide was developed for the Ella Adoo-Kissi-Debrah Inquest, to support her family and campaigners making the case for air pollution as the cause of her death, in the media.